THE BEHAVIOUR OF INDUSTRIAL BUYERS IN THEIR SEARCH FOR SUPPLIERS OF MACHINE TOOLS
- 1 May 1974
- journal article
- Published by Wiley in Journal of Management Studies
- Vol. 11 (2), 115-128
- https://doi.org/10.1111/j.1467-6486.1974.tb00878.x
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
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- Experimental Study of Industrial Buyer BehaviorJournal of Marketing Research, 1971
- The Determinants of Vendor Selection: The Evaluation Function ApproachJournal of Purchasing, 1968
- Communications and Industrial SellingJournal of Marketing, 1967
- Modeling the Industrial Buying ProcessJournal of Marketing Research, 1965
- Behavioral Models for Analyzing BuyersJournal of Marketing, 1965