Abstract
This article reviews the changing understanding of the word “innovation”. It contains a summary of the critical criteria for innovation to take place, based upon a study of previous researchers’ work in this area. Explores the way in which developments in materials and other technologies have acted to allow innovation to take place. It is argued that materials development is a constant source of new opportunity, and that other advances periodically occur that also support successful change. Micro‐electronics is cited as a technology that has become a major enabler to innovation. The pressures on modern industry to achieve improvements to the quality, cost and development time of products are reviewed, and it is postulated that the response to these pressures encourages conservatism in new designs and thus acts to suppress innovation.

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