An Analysis of the Horticulture Industry as a Potential Value-Added Market for Compost

Abstract
A major barrier to adoption of composting by the livestock industry is a lack of information regarding the relative economic advantages and disadvantages for producing and marketing compost. The ten markets evaluated in this research are seen as typical markets for horticultural products or markets that have the greatest potential interest in compost. The focus of the research was to determine and evaluate potential paying markets for compost using Illinois as a model. Approximately 2,275 surveys were mailed to members of various horticultural trade associations in Illinois. Questions included inquiries as to the type of business conducted, the current use of compost and whether it was thought that the company had an organic waste problem. Questions were also asked regarding the respondents' beliefs about the economics of making and using compost, and perceived benefits from utilizing compost. A 33.7% response rate was achieved with 746 surveys returned and analyzed. Substantial numbers of respondents were involved in commercial nursery, golf course and lawn care operations. The operation classifications showing the most interest in composting were commercial tree growers, commercial nurseries and greenhouses, landscape contractors and lawn care operations. A majority of the respondents have either used compost in the past or are currently using compost. Of the respondents who reported using compost, a majority (P<0.05) were satisfied with the results. Most compost users reported purchasing compost in bulk as opposed to in bags. The primary reasons cited for using compost were related to soil tilth, building humus content of the soil and increased plant growth. Replacement of chemical fertilizer use and greater seed germination were not cited as primary reasons for using compost. In addition, respondents to the survey reported that development of quality standards for compost would not encourage use.