Crowdsourcing As a Solution to Distant Search
- 1 July 2012
- journal article
- Published by Academy of Management in Academy of Management Review
- Vol. 37 (3), 355-375
- https://doi.org/10.5465/amr.2010.0146
Abstract
We argue that under certain circumstances crowdsourcing transforms distant search into local search, improving the efficiency and effectiveness of problem solving. Under such circumstances a firm may choose to crowdsource problem solving rather than solve the problem internally or contract it to a designated supplier. These circumstances depend on the characteristics of the problem, the knowledge required for the solution, the crowd, and the solutions to be evaluated.Keywords
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