Predicting the effects of eWOM and online brand messaging: Source trust, bandwagon effect and innovation adoption factors
- 1 May 2017
- journal article
- Published by Elsevier BV in Telematics and Informatics
- Vol. 34 (2), 470-480
- https://doi.org/10.1016/j.tele.2016.08.001
Abstract
No abstract availableThis publication has 36 references indexed in Scilit:
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