Follow the Leader: Mimetic Isomorphism and Entry Into New Markets
- 1 December 1993
- journal article
- research article
- Published by JSTOR in Administrative Science Quarterly
- Vol. 38 (4), 593-627
- https://doi.org/10.2307/2393338
Abstract
This paper combines organizational ecology and neoinstitutional theory to explain the process of diversification, specifically, how the structure of markets aff...This publication has 12 references indexed in Scilit:
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