Soft computing applications in customer segmentation: State-of-art review and critique
- 4 June 2013
- journal article
- review article
- Published by Elsevier BV in Expert Systems with Applications
- Vol. 40 (16), 6491-6507
- https://doi.org/10.1016/j.eswa.2013.05.052
Abstract
No abstract availableKeywords
This publication has 100 references indexed in Scilit:
- Applying knowledge engineering techniques to customer analysis in the service industryAdvanced Engineering Informatics, 2007
- Hybrid approaches to product recommendation based on customer lifetime value and purchase preferencesJournal of Systems and Software, 2005
- Cluster analysis in industrial market segmentation through artificial neural networkComputers & Industrial Engineering, 2002
- Criteria guiding segmentation implementation: reviewing the evidenceJournal of Strategic Marketing, 1999
- Rough set extension of Tcl for data miningKnowledge-Based Systems, 1998
- Artificial neural networks: A new methodology for industrial market segmentationIndustrial Marketing Management, 1995
- Consumer benefit segmentation using clusterwise linear regressionInternational Journal of Research in Marketing, 1989
- Market segmentationJournal of Marketing Management, 1987
- Industrial market segmentationIndustrial Marketing Management, 1974
- Objective Criteria for the Evaluation of Clustering MethodsJournal of the American Statistical Association, 1971