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Measurement of Individual Differences in Visual versus Verbal Information Processing
Home
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Measurement of Individual Differences in Visual versus Verbal Information Processing
Measurement of Individual Differences in Visual versus Verbal Information Processing
TC
Terry L. Childers
Terry L. Childers
MH
Michael J. Houston
Michael J. Houston
SH
Susan E. Heckler
Susan E. Heckler
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1 September 1985
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 12
(2)
,
125-134
https://doi.org/10.1086/208501
Abstract
The examination of individual differences in consumer information processing is an emerging area of research within both marketing and consumer behav
Keywords
INFORMATION PROCESSING
All Articles
Open Access
Cited by 324 articles