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Double Jeopardy in Television Program Choice
Home
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Double Jeopardy in Television Program Choice
Double Jeopardy in Television Program Choice
ND
Naveen Donthu
Naveen Donthu
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1 March 1994
journal article
Published by
Springer Science and Business Media LLC
in
Journal of the Academy of Marketing Science
Vol. 22
(2)
,
180-185
https://doi.org/10.1177/0092070394222007
Abstract
No abstract available
Keywords
SURVEY
JEOPARDY IN TELEVISION
TELEVISION PROGRAM CHOICE
DOUBLE JEOPARDY
ASYMMETRY
Cited by 27 articles