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A Model for Ethics in Marketing
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A Model for Ethics in Marketing
A Model for Ethics in Marketing
RB
Robert Bartels
Robert Bartels
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1 January 1967
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 31
(1)
,
20
https://doi.org/10.2307/1249296
Abstract
Is a given marketing action always ethical, never ethical, or ethical relative to time, place, and circumstances? Upon what logical bases can a marketer determi...
Keywords
MODEL FOR ETHICS IN MARKETING
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Open Access
Cited by 97 articles