STRATEGIC MANAGEMENT FOR SUSTAINABLE DEVELOPMENT AND THE ORGANIZATIONAL AESTHETIC PERSPECTIVE

Abstract

This paper aims to provide an aesthetic approach to verify the contribution of organizational aesthetics in strategic management for sustainable development. In order to accomplish this objective, a systematic literature review was conducted with a qualitative approach. The results show that organizational aesthetics may contribute to the competitiveness, effectiveness and creativity of the organizations, stimulate knowledge acquisition by reinforcing and improving the best relation between employees and the company’s goals, made possible through aesthetics interventions in the workplace. Thus, focusing on improving the perceived quality of workplace, stimulating creativity, innovation, and seeking a more balanced relationship between stakeholders and natural environment.