Rankings
Publications
Sources
Publishers
Scholars
Organizations
About
Login
Register
Home
Publications
Marketing Communications
Home
Publications
Marketing Communications
Marketing Communications
DS
David W. Stewart
David W. Stewart
MK
Michael A. Kamins
Michael A. Kamins
Publisher Website
Google Scholar
Cite
Download
Share
Download
1 January 2002
book chapter
Published by
SAGE Publications
p.
282-309
https://doi.org/10.4135/9781848608283.n13
Abstract
No abstract available
Cited by 7 articles