Segmenting the Vacationer Market: Identifying the Vacation Preferences, Demographics, and Magazine Readership of Each Group
- 1 October 1981
- journal article
- research article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 20 (2), 29-34
- https://doi.org/10.1177/004728758102000205
Abstract
Five vacation segments having distinct vacation preferences were identified using respondents to a mail survey. These segments were found to differ both demo-graphically and with respect to their magazine readership patterns. Each vacation segment is described and some implications of the findings are presented.Keywords
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