Contemporary thought in higher education marketing
Open Access
- 3 July 2017
- journal article
- editorial
- Published by Taylor & Francis Ltd in Journal of Marketing for Higher Education
- Vol. 27 (2), 159-161
- https://doi.org/10.1080/08841241.2017.1406255
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- Brand harmonization in the international higher education marketJournal of Business Research, 2007
- Barriers to brand building in UK universities?International Journal of Nonprofit and Voluntary Sector Marketing, 2006