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A Meta-Analysis of Relationships between Ad-Evoked Feelings and Advertising Responses
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A Meta-Analysis of Relationships between Ad-Evoked Feelings and Advertising Responses
A Meta-Analysis of Relationships between Ad-Evoked Feelings and Advertising Responses
SB
Steven P. Brown
Steven P. Brown
PH
Pamela M. Homer
Pamela M. Homer
JI
J. Jeffrey Inman
J. Jeffrey Inman
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1 February 1998
journal article
review article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 35
(1)
,
114
https://doi.org/10.2307/3151934
Abstract
The authors conduct meta-analyses of relationships involving positive and negative ad-evoked feelings to determine (1) whether the effects of positive and negat...
Keywords
FEELINGS
META ANALYSES
RELATIONSHIPS INVOLVING
EVOKED
ADVERTISING RESPONSES
ANALYSIS OF RELATIONSHIPS
NEGATIVE AD
RELATIONSHIPS BETWEEN AD
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Open Access
Cited by 100 articles