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Testing Brand-Switching Models
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Testing Brand-Switching Models
Testing Brand-Switching Models
DM
Donald G. Morrison
Donald G. Morrison
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1 November 1966
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 3
(4)
,
401
https://doi.org/10.2307/3149859
Abstract
No abstract available
Cited by 22 articles