Cognitive styles and personal involvement of market initiators for ‘healthy’ food brands: Implications for adoption theory
- 31 March 1993
- journal article
- Published by Elsevier BV in Journal of Economic Psychology
- Vol. 14 (1), 33-56
- https://doi.org/10.1016/0167-4870(93)90039-n
Abstract
No abstract availableKeywords
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