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Stakeholders' Contribution to the Green New Product Development Process
Home
Publications
Stakeholders' Contribution to the Green New Product Development Process
Stakeholders' Contribution to the Green New Product Development Process
Michael Jay Polonsky
Michael Jay Polonsky
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Jacquelyn Ottman
Jacquelyn Ottman
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1 July 1998
journal article
Published by
Informa UK Limited
in
Journal of Marketing Management
Vol. 14
(6)
,
533-557
https://doi.org/10.1362/026725798784867707
Abstract
No abstract available
Cited by 79 articles