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A Choice Sets Model of Retail Selection
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A Choice Sets Model of Retail Selection
A Choice Sets Model of Retail Selection
SS
Susan Spiggle
Susan Spiggle
MS
Murphy A. Sewall
Murphy A. Sewall
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1 April 1987
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 51
(2)
,
97
https://doi.org/10.2307/1251132
Abstract
The authors present a method that retail managers can use to assess competitive effectiveness and identify opportunities for improvement as consumers move throu...
Keywords
MOVE
COMPETITIVE
THROU
MODEL OF RETAIL
CHOICE SETS MODEL
RETAIL SELECTION
All Articles
Open Access
Cited by 114 articles