ERP and the reengineering of industrial marketing processes: A prescriptive overview for the new-age marketing manager
- 31 July 2002
- journal article
- Published by Elsevier BV in Industrial Marketing Management
- Vol. 31 (4), 357-365
- https://doi.org/10.1016/s0019-8501(01)00167-5
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Managing the International Strategic Sourcing Process as a Market‐Driven Organizational Learning System*Decision Sciences, 1998
- Measuring cycle time of the global procurement processIndustrial Marketing Management, 1997
- Emerging Logistics StrategiesInternational Journal of Physical Distribution & Logistics Management, 1994
- Characteristics of Supply Chain Management and the Implications for Purchasing and Logistics StrategyThe International Journal of Logistics Management, 1993