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Comparative Marketing: The First Twenty five Years
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Comparative Marketing: The First Twenty five Years
Comparative Marketing: The First Twenty five Years
JB
Jean J. Boddewyn
Jean J. Boddewyn
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1 March 1981
journal article
Published by
Springer Science and Business Media LLC
in
Journal of International Business Studies
Vol. 12
(1)
,
61-79
https://doi.org/10.1057/palgrave.jibs.8490571
Abstract
No abstract available
Cited by 110 articles