Self-Control in Decision-Making Involves Modulation of the vmPFC Valuation System
Top Cited Papers
- 1 May 2009
- journal article
- other
- Published by American Association for the Advancement of Science (AAAS) in Science
- Vol. 324 (5927), 646-648
- https://doi.org/10.1126/science.1168450
Abstract
Dieter's Dilemma: The ability to exercise self-control is central to human success and well-being. However, little is known about the neurobiological underpinnings of self-control and how or why these neural mechanisms might differ between successful and unsuccessful decision-makers. Hare et al. (p. 646 ) used brain imaging in a dieting population undergoing real-life decisions between a healthy or a tempting, yet nutritionally inferior, choice of food. Activity in the ventromedial prefrontal cortex correlated with the value of the stimulus, termed goal value. Importantly, this activity integrated both health and taste values in individuals who were able to exert self-control in their choices, while reflecting only taste in those unable to exert self-control.Keywords
This publication has 30 references indexed in Scilit:
- Individual Differences in Delay DiscountingPsychological Science, 2008
- Regulating the expectation of reward via cognitive strategiesNature Neuroscience, 2008
- The neural correlates of subjective value during intertemporal choiceNature Neuroscience, 2007
- The behavioral economics of will in recovery from addictionDrug and Alcohol Dependence, 2007
- Orbitofrontal Cortex Encodes Willingness to Pay in Everyday Economic TransactionsJournal of Neuroscience, 2007
- Time Discounting for Primary RewardsJournal of Neuroscience, 2007
- Determining the Neural Substrates of Goal-Directed Learning in the Human BrainJournal of Neuroscience, 2007
- Neurons in the orbitofrontal cortex encode economic valueNature, 2006
- Dissociating the Role of the Dorsolateral Prefrontal and Anterior Cingulate Cortex in Cognitive ControlScience, 2000
- Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision MakingJournal of Consumer Research, 1999