The Exploratory Study of Small Medium Enterprises Manufacturing Strategies: The Qualitative Approach

Abstract

Manufacturing strategy refers to the competencies that a firm develops around the operation functions. This paper examines the research objective of this study is to identify selected SMEs manufacturing strategies in Johor. This is an exploratory study that employs qualitative methodology using semi-structured interview technique. The interviews have been carried out with the owner-managers of food and beverages SMEs manufacturers. Interview data were then transcribed and analyzed using thematic analysis. Six themes of manufacturing strategies were identified, namely: facilities, technology, workforce, control system, organization and product development. This study provides managerial and practical contribution to the SMEs; and contributes policy recommendations to the government and authorities in providing facilities that would enhance the sustainability of these SMEs. In conclusion, well-aware of the manufacturing strategies implemented in their firms are crucial to increase their competitiveness.