A Quasi Experiment to Assess the Consumer and Informational Determinants of Nutrition Information Processing Activities: The Case of the Nutrition Labeling and Education Act
Open Access
- 1 March 1996
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing & Public Policy
- Vol. 15 (1), 28-44
- https://doi.org/10.1177/074391569601500103
Abstract
The author reports a longitudinal quasi experiment that uses the implementation of the Nutrition Labeling and Education Act (NLEA) to examine the consumer and information determinants of nutrition information processing activities. Over 1000 consumers from balanced demographic, geographic, and site categories and across 20 different product categories were observed and surveyed within a supermarket setting. Findings suggest that consumers acquired and comprehended more nutrition information following the introduction of the new labels. The NLEA did not, however, always influence these outcomes irrespective of individual consumer differences. Specifically, the new nutrition labels were comprehensible to consumers with varying levels of motivation and most types of nutrition knowledge. However, the new labels appeared to widen consumer differences in terms of how much nutrition information was actually acquired—more motivated consumers and less skeptical consumers acquired more information after the NLEA was passed. Finally, consistent with the NLEA's apparent ability to reduce comprehension differences, the new labels narrowed comprehension differences across healthy and unhealthy products. In contrast, the NLEA widened differences in nutrition information acquisition in favor of unhealthy product categories. These results have implications for public health gains, as well as for the degree to which nutrition may become the basis for competition in unhealthy product categories.Keywords
This publication has 47 references indexed in Scilit:
- When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related BehaviorJournal of Marketing Research, 1995
- Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser TacticsJournal of Consumer Research, 1994
- Consumer Policy Remedies and Consumer Segment InteractionsJournal of Marketing & Public Policy, 1989
- Dimensions of Consumer ExpertiseJournal of Consumer Research, 1987
- The Effects of Product Class Knowledge on Information Search BehaviorJournal of Consumer Research, 1985
- The Effect of Nutritional Information Disclosure in Advertising: An Information Processing ApproachJournal of Marketing & Public Policy, 1984
- Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol AnalysisJournal of Consumer Research, 1980
- A Model and Methodology for the Development of Consumer Information ProgramsJournal of Marketing, 1979
- Issues in Designing Consumer Information EnvironmentsJournal of Consumer Research, 1975
- Nutrition Labeling for Canned Goods: A Study of Consumer ResponseJournal of Marketing, 1973