It's not WEIRD, it's WRONG: When Researchers Overlook uNderlying Genotypes, they will not detect universal processes
Open Access
- 1 February 2010
- journal article
- open peer-commentary
- Published by Cambridge University Press (CUP) in Behavioral and Brain Sciences
- Vol. 33 (2-3), 93-94
- https://doi.org/10.1017/s0140525x10000105
Abstract
We dispute Henrich et al.'s analysis of cultural differences at the level of a narrow behavioral-expression for assessing a universalist argument. When Researchers Overlook uNderlying Genotypes (WRONG), they fail to detect universal processes that generate observed differences in expression. We reify this position with our own cross-cultural research on self-enhancement and self-esteem.Keywords
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