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The Commitment-Trust Theory of Relationship Marketing
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The Commitment-Trust Theory of Relationship Marketing
The Commitment-Trust Theory of Relationship Marketing
RM
Robert M. Morgan
Robert M. Morgan
SH
Shelby D. Hunt
Shelby D. Hunt
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1 July 1994
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 58
(3)
,
20
https://doi.org/10.2307/1252308
Abstract
No abstract available
Cited by 7591 articles