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Interdependency, Contracting, and Relational Behavior in Marketing Channels
Home
Publications
Interdependency, Contracting, and Relational Behavior in Marketing Channels
Interdependency, Contracting, and Relational Behavior in Marketing Channels
RL
Robert F. Lusch
Robert F. Lusch
JB
James R. Brown
James R. Brown
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1 October 1996
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 60
(4)
,
19
https://doi.org/10.2307/1251899
Abstract
No abstract available
Cited by 767 articles