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An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context
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An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context
SM
Scott B. MacKenzie
Scott B. MacKenzie
RL
Richard J. Lutz
Richard J. Lutz
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1 April 1989
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 53
(2)
,
48
https://doi.org/10.2307/1251413
Abstract
No abstract available
Cited by 915 articles