An Explorative Study on the Market Relation Between Online and Print Newspapers
- 1 April 2002
- journal article
- Published by Taylor & Francis Ltd in Journal of Media Economics
- Vol. 15 (2), 91-106
- https://doi.org/10.1207/s15327736me1502_2
Abstract
A random-sample telephone survey was conducted in Austin, Texas, to investigate the public's response to local, regional, and national newspapers' print and online editions. Print readership was strongest among readers of that same newspaper's online edition. The substantial overlap of online and print readerships for the local daily suggests the potential of a complementary product relation. The print format was preferred-even among Internet users-when compared with the online edition, other things being equal.Keywords
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