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The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review
Home
Publications
The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review
The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review
AR
Akshay R. Rao
Akshay R. Rao
KM
Kent B. Monroe
Kent B. Monroe
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1 August 1989
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 26
(3)
,
351
https://doi.org/10.2307/3172907
Abstract
No abstract available
Cited by 710 articles