Children's TV Commercials: A Review of Research
Open Access
- 1 December 1974
- journal article
- review article
- Published by Oxford University Press (OUP) in Journal of Communication
- Vol. 24 (4), 126-136
- https://doi.org/10.1111/j.1460-2466.1974.tb00417.x
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- The Effect of Race of Model and Response Consequences to the Model on Imitation in ChildrenThe Journal of Social Psychology, 1973
- Effects of Vicarious Consequences and Race of Model upon Imitative Performance by Black Children.Developmental Psychology, 1972
- Mass Communication and Political SocializationJournalism Quarterly, 1970
- The Influencing Role of the Child in Family Decision MakingJournal of Marketing Research, 1968