Comparing the persuasiveness of narrative and statistical evidence using meta‐analysis
- 1 March 1997
- journal article
- research article
- Published by Informa UK Limited in Communication Research Reports
- Vol. 14 (2), 125-131
- https://doi.org/10.1080/08824099709388654
Abstract
This meta‐analysis compares the persuasiveness of using statistical versus narrative (example) evidence across 15 investigations. The results indicate that when comparing messages, statistical evidence is more persuasive than narrative evidence (r = .101).Keywords
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