Value‐adding partnerships and co‐opetition models in the grocery industry
- 1 April 2003
- journal article
- Published by Emerald in International Journal of Physical Distribution & Logistics Management
- Vol. 33 (3), 268-281
- https://doi.org/10.1108/09600030310472005
Abstract
Leading representatives of the European grocery industry formed the European efficient consumer response initiative in 1995. The goal of this strategic alliance is set to reengineer the way in which business is done in the industry by implementing cooperative strategies between retailer and manufacturer in order to fulfill consumer wishes better, faster and at less cost. Efficient consumer response appears thereby in many facets, from a “simple” dyadic value‐adding partnership to a sophisticated form of co‐opetition, where supply chain members have both relationship types – competition and cooperation – at the same time. Our paper discusses these issues first on theoretical bases and then presents empirical results of a comprehensive analysis within a selected European efficient consumer response initiative showing the success factors of managing efficient consumer response partnership relations.Keywords
This publication has 11 references indexed in Scilit:
- Social Structure of “Coopetition” Within a Multiunit Organization: Coordination, Competition, and Intraorganizational Knowledge SharingOrganization Science, 2002
- A firm’s driving force to implement and incorporate a business philosophy into its current business activities: the case of ECREuropean Business Review, 2002
- Supply Chain ManagementIndustrial Marketing Management, 2001
- Die grenzenlose UnternehmungPublished by Springer Science and Business Media LLC ,2001
- Retail power, competition and local consumer choice in the UK grocery sectorEuropean Journal of Marketing, 2000
- ”Coopetition” in Business Networks—to Cooperate and Compete SimultaneouslyIndustrial Marketing Management, 2000
- Improving supply chain performance by efficient consumer response? A critical comparison of existing ECR approachesJournal of Business & Industrial Marketing, 1999
- Zwischen Kooperation und KonfrontationPublished by Springer Science and Business Media LLC ,1999
- Quick Response in Retail Distribution: An International PerspectivePublished by Springer Science and Business Media LLC ,1999
- Interorganizational Governance in Marketing ChannelsJournal of Marketing, 1994