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Making Complementary Choices in Consumption Episodes: Highlighting versus Balancing
Home
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Making Complementary Choices in Consumption Episodes: Highlighting versus Balancing
Making Complementary Choices in Consumption Episodes: Highlighting versus Balancing
Ravi Dhar
Ravi Dhar
Itamar Simonson
Itamar Simonson
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1 February 1999
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 36
(1)
,
29
https://doi.org/10.2307/3151913
Abstract
No abstract available
Cited by 142 articles