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Attitudes of Parents Toward Advertising to Children in the UK, Sweden and New Zealand
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Attitudes of Parents Toward Advertising to Children in the UK, Sweden and New Zealand
Attitudes of Parents Toward Advertising to Children in the UK, Sweden and New Zealand
BY
Brian M. Young
Brian M. Young
AB
Anne de Bruin
Anne de Bruin
LE
Lynne Eagle
Lynne Eagle
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1 April 2003
journal article
Published by
Informa UK Limited
in
Journal of Marketing Management
Vol. 19
(3)
,
475-490
https://doi.org/10.1362/026725703321663755
Abstract
No abstract available
Keywords
NEW ZEALAND
ATTITUDES
ADVERTISING TO CHILDREN
SWEDEN AND NEW
PARENTS TOWARD ADVERTISING
Cited by 7 articles