Impulsive and Self-Conscious: Adolescents' Vulnerability to Advertising and Promotion
- 1 September 2005
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing & Public Policy
- Vol. 24 (2), 202-221
- https://doi.org/10.1509/jppm.2005.24.2.202
Abstract
In this article, the authors review basic research on adolescent development in neuroscience, psychology, and marketing. The findings indicate that adolescents are more impulsive and self-conscious than adults. In addition, the adolescent brain's plasticity makes it more vulnerable to harm. Thus, there is emerging justification for restricting adolescents' exposure to advertising and promotions for high-risk, addictive products, especially if impulsive behaviors or image benefits are depicted.Keywords
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