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Mass Customization: The New Frontier in Business Competition
Home
Publications
Mass Customization: The New Frontier in Business Competition
Mass Customization: The New Frontier in Business Competition
SK
Suresh Kotha
Suresh Kotha
BP
B. Joseph Pine
B. Joseph Pine
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1 July 1994
journal article
Published by
Academy of Management
in
Academy of Management Review
Vol. 19
(3)
,
588
https://doi.org/10.2307/258941
Abstract
No abstract available
Keywords
MASS CUSTOMIZATION
NEW FRONTIER
BUSINESS COMPETITION
FRONTIER IN BUSINESS
Cited by 63 articles