The measurement of the construct satisfaction in higher education
- 5 February 2009
- journal article
- Published by Taylor & Francis Ltd in The Service Industries Journal
- Vol. 29 (2), 203-218
- https://doi.org/10.1080/02642060802294995
Abstract
To establish long-term relationships with their students, higher education institutions need above all to satisfy them. Although to find their students' satisfaction level they need to find effective ways to measure it. This study presents a way to measure the construct satisfaction in higher education through the use of structural equations. The results show that the construct satisfaction, when measured though the variables used presents a reliability coefficient of 93%.Keywords
This publication has 28 references indexed in Scilit:
- Key Factors Influencing Student Satisfaction Related to Recruitment and RetentionJournal of Marketing for Higher Education, 2001
- Theory, development and implementation of national customer satisfaction indices: The Swiss Index of Customer Satisfaction (SWICS)Total Quality Management, 2000
- Foundations of the American Customer Satisfaction IndexTotal Quality Management, 2000
- Student as Customer: Factors Affecting Satisfaction and Assessments of Institutional QualityJournal of Marketing for Higher Education, 1998
- A Consumer Complaint Framework with Resulting StrategiesJournal of Services Marketing, 1994
- A National Customer Satisfaction Barometer: The Swedish ExperienceJournal of Marketing, 1992
- Recent Attribution Research in Consumer Behavior: A Review and New DirectionsJournal of Consumer Research, 1988
- Selected Determinants of Consumer Satisfaction and Complaint ReportsJournal of Marketing Research, 1983
- An Investigation into the Determinants of Customer SatisfactionJournal of Marketing Research, 1982
- College Student Performance, Satisfaction and Retention: Specification and Estimation of a Structural ModelThe Journal of Higher Education, 1982