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"Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising
Home
Publications
"Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising
"Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising
Chingching Chang
Chingching Chang
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1 April 2009
journal article
Published by
Taylor & Francis Ltd
in
Journal of Advertising
Vol. 38
(1)
,
21-34
https://doi.org/10.2753/joa0091-3367380102
Abstract
No abstract available
Keywords
NARRATIVES
CONSUMER BEHAVIOUR
Cited by 101 articles