Like more, look more. Look more, like more: The evidence from eye-tracking
- 2 March 2007
- journal article
- Published by Springer Science and Business Media LLC in Journal of Brand Management
- Vol. 14 (4), 335-342
- https://doi.org/10.1057/palgrave.bm.2550074
Abstract
No abstract availableKeywords
This publication has 8 references indexed in Scilit:
- Spider fearful individuals attend to threat, then quickly avoid it: Evidence from eye movements.Journal of Abnormal Psychology, 2006
- An examination of the seductive details effect in terms of working memory capacityMemory & Cognition, 2006
- The effects of eye movements, age, and expertise on inattentional blindnessConsciousness and Cognition, 2006
- Eye movement assessment of selective attentional capture by emotional pictures.Emotion, 2006
- Effects of arousing emotional scenes on the distribution of visuospatial attention: changes with aging and early subcortical vascular dementiaJournal of the Neurological Sciences, 2005
- The Gaze of the OptimistPersonality and Social Psychology Bulletin, 2005
- Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size EffectsJournal of Marketing, 2004
- Signaling Quality and Credibility in Yellow Pages Advertising: The Influence of Color and Graphics on ChoiceJournal of Advertising, 2001