International Pleasure Travel Motivations and Post-Vacation Cultural Attitude Change
- 1 July 1991
- journal article
- research article
- Published by Taylor & Francis Ltd in Journal of Leisure Research
- Vol. 23 (3), 193-208
- https://doi.org/10.1080/00222216.1991.11969853
Abstract
Tourism, as a significant form of interaction between nations and cultures, has the potential to improve intercultural relations. This paper develops and tests a model of the relationship between international tourism and visitors' post-vacation attitudes toward the host or destination culture. Path analysis is used to examine the linkages between pleasure travel motivations, level of intercultural interaction, vacation satisfaction, and visitors' post-vacation attitudes. The results have important implications for understanding the role of tourism in changing visitors' attitudes and perceptions of host cultures.Keywords
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