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Measurement of Husband-Wife Influence in Consumer Purchase Decisions
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Publications
Measurement of Husband-Wife Influence in Consumer Purchase Decisions
Measurement of Husband-Wife Influence in Consumer Purchase Decisions
HD
Harry L. Davis
Harry L. Davis
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1 August 1971
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 8
(3)
,
305
https://doi.org/10.2307/3149567
Abstract
No abstract available
Keywords
HUSBAND WIFE
WIFE INFLUENCE
PURCHASE DECISIONS
CONSUMER PURCHASE
MEASUREMENT OF HUSBAND
Cited by 49 articles