Managing the growth tradeoff: Challenges and opportunities in luxury branding
- 23 January 2009
- journal article
- Published by Springer Science and Business Media LLC in Journal of Brand Management
- Vol. 16 (5-6), 290-301
- https://doi.org/10.1057/bm.2008.47
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
- Luxury Fashion BrandingPublished by Springer Science and Business Media LLC ,2007
- Measuring Brand EquityPublished by SAGE Publications ,2006
- The Ownership Effect in Consumer Responses to Brand Line StretchesJournal of Marketing, 1999
- Dimensions of Brand PersonalityJournal of Marketing Research, 1997
- A Dynamic Process Model of Service Quality: From Expectations to Behavioral IntentionsJournal of Marketing Research, 1993