The influence of counterattitudinal acting on the attitudes of actors

Abstract

Gunkle's playmaking model defined the theatre experience in this study, and Berger's dramaturgic model of counterattudinal communication behavior provided the theoretical base. After pretests, experimental subjects acted a counterattitudinal role while control subjects simply read a counterattitudinal message. Experimental subjects shifted attitude significantly more than control subjects did, and the effect was still present two weeks after the treatment.