An algorithm for automatic name placement around point data requires both the examination of the cartographic name placement process and the utilization of spatial search techniques. The name placement process consists of selection, layout, and placement phases. Spatial search techniques are utilized to simulate the difficult layout phase. These techniques have resulted in the development of two movement methodologies, each intended to simulate a separate part of the name placement process. The automatic placement of names around point data is a feasible concept for use in map making.