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Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables
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Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables
Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables
WD
William R. Dillon
William R. Dillon
AK
Ajith Kumar
Ajith Kumar
MB
Melinda Smith de Borrero
Melinda Smith de Borrero
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1 February 1993
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 30
(1)
,
42
https://doi.org/10.2307/3172512
Abstract
The method of paired comparisons addresses the problem of determining the scale values of a set of stimuli on a preference continuum that is not directly observ...
Keywords
INDIVIDUAL DIFFERENCES
CAPTURING INDIVIDUAL
DESCRIPTOR VARIABLES
EXTENDED BTL
PAIRED COMPARISONS
BTL MODEL
INCORPORATING DESCRIPTOR
MODEL INCORPORATING
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Cited by 26 articles