Impact of Digitization on Commercial Banking Services
- 27 September 2019
- book chapter
- other
- Published by IGI Global
Abstract
The chapter gives us an overview and defines digitization and financial services and how both of the verticals can be incorporated into each other. It aims to determine factors that influenced consumer attitude towards online banking, discrepancies faced by the consumers in online banking, the degree of satisfaction among the consumers and their background of the Indian banking system. How the banking system in India is categorized is included. The chapter defines the various functions of commercial banks and the myriad services they provide. In order to conduct the research, a questionnaire was prepared. It is attached below. Descriptive analysis has been done.Keywords
This publication has 1 reference indexed in Scilit:
- Service quality evaluation in internet banking: an empirical study in IndiaInternational Journal of Indian Culture and Business Management, 2009