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Strategic Service Pricing and Yield Management
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Publications
Strategic Service Pricing and Yield Management
Strategic Service Pricing and Yield Management
RD
Ramarao Desiraju
Ramarao Desiraju
Steven M. Shugan
Steven M. Shugan
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1 January 1999
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 63
(1)
,
44
https://doi.org/10.2307/1252000
Abstract
The authors investigate pricing strategies based on yield management systems (YMS), such as early discounting, overbooking, and limiting early sales, for capaci...
Keywords
YIELD MANAGEMENT
STRATEGIC SERVICE PRICING
PRICING AND YIELD
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Open Access
Cited by 100 articles