Norms regarding Drinking Behavior in the Business Environment

Abstract

American men and women employed in management and professional positions were asked to evaluate five drinking behaviors within a business context. Analysis of the results suggested the presence of norms prohibiting excessive drinking and permitting abstinence but the absence of norms instructing the drinker on appropriate ways to handle alcohol. Norms for women were less clear, possibly as a function of their newness to higher positions in business.