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Using Segmentation Approaches for Better Prediction and Understanding from Consumer Mode Choice Models
Home
Publications
Using Segmentation Approaches for Better Prediction and Understanding from Consumer Mode Choice Models
Using Segmentation Approaches for Better Prediction and Understanding from Consumer Mode Choice Models
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Imran S. Currim
Imran S. Currim
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1 August 1981
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 18
(3)
,
301
https://doi.org/10.2307/3150971
Abstract
The diagnostic and predictive efficacy of market segmentation and the relative power of two segmentation schemes (benefit and situational) are investigated by u...
Keywords
CHOICE MODELS
CONSUMER MODE
MODE CHOICE
USING SEGMENTATION APPROACHES
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Open Access
Cited by 46 articles